eCommerce apps and platforms in Barcelona.

When retention and CLV (Customer Lifetime Value) are key business metrics. A proprietary app enables push notifications, personalised experiences, offline access and frictionless payments that mobile web cannot match. The decision depends on the proportion of repeat customers: for eCommerce with high repeat purchase volume, the app typically offers the best ROI. For first-time purchases, mobile web is sufficient.

Yes. Integration with ERP systems (SAP, Odoo, Microsoft Dynamics) and WMS (Manhattan, Blue Yonder, Mecalux) is a standard component in the eCommerce projects we develop. Integration can be done via REST API, EDI or system-specific connectors. Complexity varies: from modern API integrations (2–4 weeks) to legacy system adaptations (2–3 months).

Three key factors: (1) load speed — conversion rate drops 7% for each additional second of load time; (2) checkout flow smoothness — checkout should have the minimum possible steps, with Apple Pay and Google Pay integrated; (3) real-time personalisation — AI recommendation engines that increase AOV. Dribba measures and optimises these metrics in every project.

AI semantic search understands the user's intent rather than doing exact keyword matching. It allows searching for 'summer wedding dress' and finding relevant results even if the catalogue uses different terms. Implemented with embedding models (OpenAI, Cohere) + vector databases (Pinecone, pgvector). Increases search conversion rates by 15–40% depending on the vertical.