AI-native · AI-driven
AI-native is how Dribba works: AI across the whole development cycle and agents for repetitive work. AI-driven is what we build for our clients: products and processes where AI classifies, suggests or acts. In both cases, a person makes the architecture and product decisions.
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Short answer: an AI-native company works with AI from the ground up, not as an add-on. An AI-driven product or process is one that runs guided by AI. Dribba is the first and builds the second.
The difference
AI-native
Describes the organisation
AI is part of how work gets done from the start: in the process, in the tools and in how work is split between people and agents.
AI-driven
Describes a product or a process
AI steers what happens: it recommends, classifies, prioritises or carries out tasks based on data.
You can sell AI-driven products without being AI-native, and the other way round. We bring into your systems what we already use every day.
How we work
01
We write software with AI across the whole cycle, from prototype to production code. AI speeds up the mechanical part of programming and leaves more time to think about the problem.
02
AI suggests; a person decides. Architecture, data model, security and what gets deployed always have an owner on the team.
03
Mechanical tasks that need no judgement are done by agents. The team spends its time on the ones that do: understanding your business and choosing well.
04
We bring that way of working into your processes: agents connected to your systems, end-to-end automation and AI built into the product.
What changes for you
The mechanical part goes faster, which leaves more rounds to test and fix before launch.
You know who decided the architecture and why. AI signs off on nothing.
The agents and automations we suggest are the ones we use ourselves.
The proof
AI agents can read and operate this website: it has an MCP server, a public API and a markdown version of every page. It is our own case study.
FAQ
A company that works with AI from the ground up, not as a later add-on. At Dribba it means four things: we build with AI, architecture and product decisions are human, agents handle repetitive work and we integrate agentic systems into our clients' processes.
AI-native is about how an organisation works. AI-driven is about how a product or a process runs: guided by AI. Dribba is an AI-native company that builds AI-driven products and processes.
We build with AI across the whole cycle. What reaches production is approved by a person on the team, who is accountable for it.
You don't have to start with everything. The usual route is to pick one specific process and integrate agents and automation on top of the systems you already have. More in AI for enterprises.
Tell us on a call with a partner. We'll say whether it makes sense and where we would start.
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