Hyper-Growth Scaleup
Dogfy Diet
Full-stack dog nutrition app in Flutter
Full Flutter app for Dogfy Diet: orders, menus, tracking, SSO, and dark mode. The mobile platform managing nutrition for 55,000+ dogs.
Full-stack dog nutrition app in Flutter
Full Flutter app for Dogfy Diet: orders, menus, tracking, SSO, and dark mode. The mobile platform managing nutrition for 55,000+ dogs.
Client
Dogfy Diet
Year
2024
Industry
mCommerce
Duration
Ongoing
Team
4 people
The challenge
Dogfy Diet had validated their subscription model with thousands of customers, but their mobile experience was limited — relying on basic web flows that didn't match their brand ambitions. They needed a partner to build a full native Flutter app covering the entire customer lifecycle, from first contact to daily order management, with dark mode, SSO, push notifications, and a scalable architecture.
The solution
Dribba built the complete Dogfy Diet app in Flutter: personalised nutritional onboarding, menu selection and customisation, order management and real-time delivery tracking, segmented push notifications, native dark mode, and SSO integration. The architecture is designed to scale effortlessly with the startup's hyper-growth, without compromising UX on any device.
Results
+55,000
Dogs with managed nutrition
Active users of the Dogfy Diet platform
Hyper-growth
Scaleup category
Sustained growth since launch
Dogfy Diet is the fastest-growing personalised dog nutrition startup in Southern Europe. Their proprietary algorithm calculates the ideal diet for each dog by breed, weight, and lifestyle — the challenge was bringing that intelligence to a mobile experience that would retain 55,000+ subscribers.
Dribba built the complete Flutter app — not just onboarding — covering the full customer lifecycle: personalised onboarding, weekly menu selection, order management, real-time delivery tracking, and segmented push notifications based on user behaviour.
Technical features include SSO (Single Sign-On) for seamless authentication, native dark mode, full integration with Dogfy Diet's proprietary API, and an architecture built to scale Flutter apps in production without degrading user experience.
The result is an app that reflects the sophistication of Dogfy Diet's product and turns every interaction into retention, contributing to the company's sustained hyper-growth since launch.
Tech stack
Want something like this?
