Lactalis Nestlé

Lactalis Nestlé is one of the major consumer goods companies operating in Spain. Their commercial team worked with generic tools that did not cover their specific sales processes well, generating inefficiencies and manual administrative work that took time away from higher-value activities.

Dribba developed a fully bespoke web platform following a discovery process with the commercial team: interviews with sales agents, workflow analysis and definition of the most impactful automations. The result is a tool that adapts to the real sales process — client visits, order management, goal tracking, reporting — rather than forcing the team to adapt to a generic tool. For this type of project, our digital product agency service always starts from users' real processes.

The internal adoption rate was very high from the first months of use, confirming that the product addresses a genuine need and that the UX design is aligned with the team's working flows. This is not coincidence: it is the result of involving end users from the design phase.

Does your company need a bespoke internal tool to optimise the processes of your commercial or operations team? Tell us at our digital product section.