NFT evolution across social networks
Web3 Social Media Evolver platform for Freeverse. NFT management tool on social media. Released free to users post-launch.
Client
Freeverse
Year
2023
Industry
Social
Duration
5 meses
Team
3 people
The challenge
Freeverse, a leading company in dynamic NFT technology, needed a tool that would allow users to manage and evolve their NFTs through social media interactions. The technical challenge was reliably connecting the worlds of blockchain and conventional social media in a user experience accessible to people with no Web3 knowledge.
The solution
Dribba developed the Social Media Evolver platform: a web tool that connects users' NFTs with their social media accounts and allows them to evolve their digital assets through social interactions. The user experience design focused on making the concept of dynamic NFTs understandable and accessible to a broad audience.
Results
3+
Social networks integrated
Facebook, Instagram and X (Twitter) for NFT evolution
Atresmedia
First key client
Spain's leading media group
Freeverse is a company specialising in dynamic NFTs: digital assets that can change and evolve based on user events or interactions. The Social Media Evolver is one of their tools that connects users' NFTs with their social media profiles, making social activity have an impact on digital assets.
Dribba developed the web platform with a special focus on accessibility for non-technical users: the world of blockchain and NFTs can be opaque to most people, and UX design was fundamental to making the concept intuitively understandable. The architecture connects social media APIs with Freeverse's blockchain infrastructure to process interactions in real time. This is the type of complex digital product work where the user experience makes the difference between adoption and abandonment.
After launch, the platform was offered free of charge to all Freeverse users, democratising access to the technology and significantly expanding the active user base.
Does your project work with emerging technologies like blockchain, NFTs or Web3 and need a user experience that works for the general public? We can help at our digital product section.
Tech stack
Want something like this?
