Web apps that feel native with Next.js.

Next.js is the right choice when SEO matters (server-side rendering allows search engines to correctly index your content), when Core Web Vitals are a KPI (a pure SPA's time-to-first-byte penalises ranking), or when the app has public and private parts needing different rendering strategies. For internal dashboard-style apps without SEO needs, an SPA with Vite can be simpler.

The App Router (Next.js 13+) introduces React Server Components: components that render on the server and send pure HTML to the client, without JavaScript. The result is a smaller bundle size, better initial performance and the ability to access databases directly from the component without exposing an API. It's a paradigm shift — teams that master it have a real technical advantage.

Yes. Most commonly we receive projects with poor Core Web Vitals, unoptimised images, lack of strategic caching or incorrect use of Server vs Client Components. Our process starts with a 1–2 week audit identifying the most critical bottlenecks and prioritising interventions by impact. Contact us and we'll show you how we improve your website's real performance.

Yes, and it's one of our most common use cases. With Incremental Static Regeneration (ISR), catalogues of thousands of products can be served from edge locations with minimal latency, while prices and stock update in real time. The correct caching pattern in Next.js can reduce infrastructure costs by 60–80% compared to a purely dynamic solution.